Insights on Video Strategy, Production & Distribution

How to Hire a (Good) Videographer

How to Hire a (Good) Videographer

Several years ago I was asked to film the president of a large energy company. I was told by his PR rep: “By the way, he doesn’t like video.” I guessed that she wasn’t keen about the idea of the video shoot either. “Why”, I asked. “He’s tired of video crews taking way...

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Webcasts Not Worth Watching

Webcasts Not Worth Watching

I couldn’t stand it any longer. I bailed. A few weeks back, I signed up to view a webcast on a topic I was very interested in. I tried really hard to watch it and to be engaged....but five minutes was all I could handle. What could possibly have been so bad?...

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Become a Video Production Expert in 2 Hours?

Become a Video Production Expert in 2 Hours?

For a few weeks now, I’ve been receiving e-mails from a well-known PR consultant promoting the idea that anyone can become a video-production expert in just two hours. Consumer-level video cameras and editing software have become increasingly affordable and...

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Creating Video for Social Media

Creating Video for Social Media

Developing your business message for a new medium can seem daunting at first. I remember how strange it felt to write my first Twitter message, restricted to just 140 characters. It was almost embarrassing to refer to my message as a “tweet.” As professional...

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5 P’s of Corporate Video Strategy

5 P’s of Corporate Video Strategy

Video today is one of the most powerful communication tools available to any business. It can be an ideal medium for conveying corporate messages to both internal and external stakeholders if—and this is a critical “if”—the creation and end use of that...

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What’s Your Strategy for Video?

What’s Your Strategy for Video?

Welcome to my blog. It's all about the strategic use of video for medium to large enterprises. With the growth of social media and the explosion of online video, creating videos that rise above the clutter is crucial. In my professional career, I've seen our customers...

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Contact Info

Contact Info

The Edge Communications Inc.
#206, 5240 1A Street SE 
Calgary, Alberta  Canada
T2H 1J1
(403) 277-3893

The Edge Communications Inc.
#206, 5240 1A Street SE
Calgary, Alberta  Canada
T2H 1J1
(403) 277-3893

Recent Tweets

Recent Tweets

@strategicvideo

- 97 days ago

Filming curling for Japanese broadcaster Nippon Television this week in Calgary https://t.co/19hnwvS9HI
h J R
@strategicvideo

- 173 days ago

@LisaLaFlamme_ It’s shameful that CTV denied you a graceful exit after a 35 year career as a dedicated and professional journalist. I’m a former CTV employee and there is light at the end of that tunnel. Wishing you a bright future!
h J R
@strategicvideo

- 248 days ago

Shooting last week for Glen Mcinnis @Rickenbacker_1 and the Cable Public Affairs Channel @CPAC_TV in Kelowna https://t.co/LqfVNETEe0
h J R
@strategicvideo

- 276 days ago

What does a Steinway Concert Grand piano sound like? Heavenly! https://t.co/53S0gLwyZF
h J R
@strategicvideo

- 276 days ago

@HaynesAllAccess I can’t seem to access manuals tonight. Are you experiencing an outage?
h J R