This blog post is Part 2 of an extended list of ways that creative organizations may choose to use corporate video. Click here to read suggestions #1-10 in 20 Strategic Ways to Use Video for Business: Part 1.
11. Messages from Management: Video makes it possible for CEOs and VPs to connect with more employees more often. Video blogging with a webcam or consumer quality equipment can work for internal messages; however, it can be worth the investment to bring in a professional crew for more important messages or messages that will be seen by external audiences. 12. News Magazine: Consider a video version of your company newsletter. Using staff to be on camera or create story ideas can create a great connection with your audience. 13. Promotion: Sales, marketing and investor relations videos can all fall in this category. The key to success in creating promotional videos is to understand who your ideal audience is and which concepts will resonate most with them. 14. Proof of Concept: A proof of concept video is a low or no budget production of a script where the only purpose is to verify whether a concept is worthy of a higher budget. 15. Regulatory Compliance: Videos used in conjunction with e-learning or a learning management system are useful in situations where your company is legally required to show that employees have learned certain course materials and when your workforce is spread across large distances. 16. “Soundbite” or “Talking Head” videos for websites: Good quality video need not be expensive if you keep it simple. A few carefully placed interview responses from key people can support web pages that are mostly text and make them much more interesting. 17. Success Stories/Case Studies: Has your customer used your product or service in a unique and successful way? Consider sharing the story to create abundance for your other customers. 18. Trade Show: Videos intended for use at a trade show should be created specifically to catch a potential customer’s eye within seconds—the time it takes for someone to walk past your booth. Narrated videos do not work well at a trade show because of environmental noise and the short attention span of viewers. 19. Video News Release: Supporting your text-based news release with video can bring you a wider audience by attracting video search engines online and by making your story more appealing to television broadcasters. 20. Video Webcast: A video webcast can be used for training a workforce or re-sellers; for marketing your products; or for sharing your corporate culture, either live in real-time or on-demand from a video archive. A webcast is similar to a webinar, but includes single or multiple cameras from the host location. This is not a comprehensive list by any means. Are there any ways you’ve used video that aren’t on the list? Let me know; I’d love to hear your story!