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Contact Info

Contact Info

The Edge Communications Inc:
#101, 5240 1A Street S.E.
Calgary, Alberta. Canada
T2H 1J1
(403) 277-3893

The Edge Communications Inc:
#101, 5240 1A Street S.E.
Calgary, Alberta. Canada
T2H 1J1
(403) 277-3893

News & Insights

News & Insights

How To Interview for TV, Corporate Videos and Documentaries

  A little planning and creative thinking helps you get great video interviews. When you click on a link to watch a video, what keeps you watching? Think about that for a moment. Is it the subject matter? Is it the way the story was told? A very common way to create...
Read More

How to Hire a (Good) Videographer

Several years ago I was asked to film the president of a large energy company. I was told by his PR rep: “By the way, he doesn’t like video.” I guessed that she wasn’t keen about the idea of the video shoot either. “Why”, I asked. “He’s tired of video crews taking way...
Read More

Leverage Your Brand by Entertaining Your Audience

Ever since I was a kid I’ve had a thing about cars.  My family will tell you that as a kid I would constantly play with toy cars, sing about cars and be captivated by cars. Racing and sports cars remain a true passion for me and I still have a particular weakness for...
Read More

Webcasts Not Worth Watching

I couldn’t stand it any longer. I bailed. A few weeks back, I signed up to view a webcast on a topic I was very interested in. I tried really hard to watch it and to be engaged....but five minutes was all I could handle. What could possibly have been so bad?...
Read More

Become a Video Production Expert in 2 Hours?

For a few weeks now, I’ve been receiving e-mails from a well-known PR consultant promoting the idea that anyone can become a video-production expert in just two hours. Consumer-level video cameras and editing software have become increasingly affordable and...
Read More

Stop and Consider These Questions Before Any Video Production! Part 2 of 2

In my last blog, I walked readers through some of the important questions every company should ask before beginning to make a business video. If you missed that one, click here...
Read More

Stop and Consider These Questions Before Any Video Production! Part 1 of 2

Let me paint a scenario for you. It’s Monday morning. You’re excited to be at work today because you have an exciting new project to lead. You’ve been put in charge of creating a new video for your organization. Where to begin? Whether or not you’ve guided a video...
Read More

Creating Video for Social Media

Developing your business message for a new medium can seem daunting at first. I remember how strange it felt to write my first Twitter message, restricted to just 140 characters. It was almost embarrassing to refer to my message as a “tweet.” As professional...
Read More

Video Webcasting in Action at Calgary’s “Let’s Talk Hockey” Fundraiser – A Video Blog

Video webcasting can be an exciting option for delivering a live event to your desired audience. The Edge Communications recently took its video webcasting production services on location at the "Let's Talk Hockey" fundraiser in Calgary. https://vimeo.com/31734411
Read More

How Video Can Be Your Ally in the “Court of Public Opinion”

Once upon a time, corporate communicators prepared thoughtful messages and delivered them to their stakeholders through one-way channels: in printed brochures, through faxes, on static websites. In this golden age, customers didn’t talk back when we sent out press...
Read More

5 P’s of Corporate Video Strategy

Video today is one of the most powerful communication tools available to any business. It can be an ideal medium for conveying corporate messages to both internal and external stakeholders if—and this is a critical “if”—the creation and end use of that...
Read More

20 Strategic Ways to Use Video for Business: Part 2 of 2

This blog post is Part 2 of an extended list of ways that creative organizations may choose to use corporate video. Click here to read suggestions #1-10 in 20 Strategic Ways to Use Video for Business: Part 1. 11. Messages from Management: Video makes it possible for...
Read More

20 Strategic Ways to Use Video for Business: Part 1 of 2

Corporate video production is a very interesting business. As a video producer, I get a front-row seat on how people do their jobs, how a wide variety of businesses work and the unique types of cultures that companies form over time. Because each company has unique...
Read More

What’s Your Strategy for Video?

Welcome to my blog. It's all about the strategic use of video for medium to large enterprises. With the growth of social media and the explosion of online video, creating videos that rise above the clutter is crucial. In my professional career, I've seen our customers...
Read More

How To Interview for TV, Corporate Videos and Documentaries

  A little planning and creative thinking helps you get great video interviews. When you click on a link to watch a video, what keeps you watching? Think about that for a moment. Is it the subject matter? Is it the way the story was told? A very common way to create...
Read More

How to Hire a (Good) Videographer

Several years ago I was asked to film the president of a large energy company. I was told by his PR rep: “By the way, he doesn’t like video.” I guessed that she wasn’t keen about the idea of the video shoot either. “Why”, I asked. “He’s tired of video crews taking way...
Read More

Leverage Your Brand by Entertaining Your Audience

Ever since I was a kid I’ve had a thing about cars.  My family will tell you that as a kid I would constantly play with toy cars, sing about cars and be captivated by cars. Racing and sports cars remain a true passion for me and I still have a particular weakness for...
Read More

Webcasts Not Worth Watching

I couldn’t stand it any longer. I bailed. A few weeks back, I signed up to view a webcast on a topic I was very interested in. I tried really hard to watch it and to be engaged....but five minutes was all I could handle. What could possibly have been so bad?...
Read More

Become a Video Production Expert in 2 Hours?

For a few weeks now, I’ve been receiving e-mails from a well-known PR consultant promoting the idea that anyone can become a video-production expert in just two hours. Consumer-level video cameras and editing software have become increasingly affordable and...
Read More

Stop and Consider These Questions Before Any Video Production! Part 2 of 2

In my last blog, I walked readers through some of the important questions every company should ask before beginning to make a business video. If you missed that one, click here...
Read More

Stop and Consider These Questions Before Any Video Production! Part 1 of 2

Let me paint a scenario for you. It’s Monday morning. You’re excited to be at work today because you have an exciting new project to lead. You’ve been put in charge of creating a new video for your organization. Where to begin? Whether or not you’ve guided a video...
Read More

Creating Video for Social Media

Developing your business message for a new medium can seem daunting at first. I remember how strange it felt to write my first Twitter message, restricted to just 140 characters. It was almost embarrassing to refer to my message as a “tweet.” As professional...
Read More

Video Webcasting in Action at Calgary’s “Let’s Talk Hockey” Fundraiser – A Video Blog

Video webcasting can be an exciting option for delivering a live event to your desired audience. The Edge Communications recently took its video webcasting production services on location at the "Let's Talk Hockey" fundraiser in Calgary. https://vimeo.com/31734411
Read More

How Video Can Be Your Ally in the “Court of Public Opinion”

Once upon a time, corporate communicators prepared thoughtful messages and delivered them to their stakeholders through one-way channels: in printed brochures, through faxes, on static websites. In this golden age, customers didn’t talk back when we sent out press...
Read More

5 P’s of Corporate Video Strategy

Video today is one of the most powerful communication tools available to any business. It can be an ideal medium for conveying corporate messages to both internal and external stakeholders if—and this is a critical “if”—the creation and end use of that...
Read More

20 Strategic Ways to Use Video for Business: Part 2 of 2

This blog post is Part 2 of an extended list of ways that creative organizations may choose to use corporate video. Click here to read suggestions #1-10 in 20 Strategic Ways to Use Video for Business: Part 1. 11. Messages from Management: Video makes it possible for...
Read More

20 Strategic Ways to Use Video for Business: Part 1 of 2

Corporate video production is a very interesting business. As a video producer, I get a front-row seat on how people do their jobs, how a wide variety of businesses work and the unique types of cultures that companies form over time. Because each company has unique...
Read More

What’s Your Strategy for Video?

Welcome to my blog. It's all about the strategic use of video for medium to large enterprises. With the growth of social media and the explosion of online video, creating videos that rise above the clutter is crucial. In my professional career, I've seen our customers...
Read More

Recent Tweets

Recent Tweets

@strategicvideo

- 289 days ago

Me: Looking for a videographer / editor for full time work. You: A technical wiz and creative genius. Details below… https://t.co/F4jhydxLB7
h J R
@strategicvideo

- 1.04620611365 year ago

RT @DalaiLama: While many people consider sensory experience as the main source of happiness, really it is peace of mind. What destroys pea…
h J R
@strategicvideo

- 1.06169285895 year ago

RT @CalgaryChamber: DYK #CCMember @StrategicVideo has been in the business of using video to tell stories for over 25 years?
h J R
@strategicvideo

- 1.25122758118 year ago

We do a fair bit of broadcast work...live hits for ESPN a few weeks ago https://t.co/mxAvcc2Mb7
h J R