4. Corporate “Town Hall” Meeting: Save on executive travel while making sure all of your employees are kept up to date. If you are a national or multi-national company, consider recording management presentations to staff in one city and make a video presentation available to other cities via a live webcast or video on demand.5. Customer or Stakeholder Appreciation Video: This is an often-overlooked way of potentially increasing sales or productivity. Create content to let your best customers know they are liked and appreciated. People love to be thanked and praised if the message is sincere.
6. Customer Testimonials: The stories that others tell about us are often more powerful than the stories we tell about ourselves. The authenticity and passion of real customers giving video testimonials can be very influential to viewers. Your happiest customers can be some of your best spokespeople!7. Focus Group: Documenting a focus group with video helps you see the emotional context of the responses. Impromptu “Streeters” (man/woman on the street interviews) are an excellent way of quickly gathering public opinion of your company or your service/product. 8. Human Resources, Health and Safety (Training): The productivity and safety of your workforce is directly connected to their understanding of your procedures and policies. Video enables you to connect directly with visual and auditory learners and is a great precursor to kinesthetic (hands-on) training. 9. Investor Relations/Fundraising: A pre-produced video that briefly explains your value proposition is a good way to drive visual learners to your printed materials for more detailed explanations. Have you thought about video webcasting your quarterly results or your annual general meeting?
10. Legal/Documentation: Have you considered using video to document your environmental best practices? Video documentation of procedures or re-enactments can provide valuable evidence for legal cases. Having a professional videographer present for potentially contentious stakeholder interaction can be good insurance. With regards to insurance, is there a part of your process or a facility that should be documented with professional video for insurance purposes?
Don’t stop now! There are 10 more great possible uses for corporate video in the next blog entry. Click here to read Part 2 of