- Do you have great STORIES and great CONTENT to share? Are they appropriate for your AUDIENCE?
- Have you PROMOTED your webcast in advance? Nothing is worse than going to a ton of effort and expense for two viewers.
- Can the viewers on the web SEE and HEAR all of the content you want them to? Do presenters and Q&A participants have proper microphones on them? Are graphics and slides readable?
- Can you see a CLOSE UP shot of the person speaking? Seeing the expression of the person speaking is crucial for engagement.
- Have you provided online ENGAGEMENT TOOLS to your audience such as the ability to ask questions and chat online?
- Are you directing your viewers to resources that provide them with MORE INFORMATION?
I couldn’t stand it any longer. I bailed. A few weeks back, I signed up to view a webcast on a topic I was very interested in. I tried really hard to watch it and to be engaged….but five minutes was all I could handle. What could possibly have been so bad? Hmmmm…where to start? Well, the screen size on the website was too small, so I expanded the view…..but the resolution was not enough to support a full screen view. Hmmmm….forced to watch on a tiny screen. That would normally not be too bad, but this webcast had only one camera to cover a panel of six people and a very large screen for their power-point slides. It was static wide camera shot. Everything was very tiny in that tiny screen. It’s really hard to be engaged by a speaker when you can’t see their face because it’s so blurry. And frequently a speaker would say: “As you can see on my power-point….” No I couldn’t. The screen was over-exposed and was almost white. Anything I might have been able to read was in such tiny text that I couldn’t see it on my tiny screen. The most surprising part of this story is that the webcast was from a live conference on streaming video and television on the web. Are you thinking of putting together a live webcast? Are you looking at what you should budget? The things you need to invest in FIRST are those things that create ENGAGEMENT. Consider these tools to engagement: