Insights on Video Strategy, Production & Distribution
How To Interview for TV, Corporate Videos and Documentaries
A little planning and creative thinking helps you get great video interviews. When you click on a link to watch a video, what keeps you watching? Think about that for a moment. Is it the subject matter? Is it the way the story was told? A very common way to...
How to Hire a (Good) Videographer
Several years ago I was asked to film the president of a large energy company. I was told by his PR rep: “By the way, he doesn’t like video.” I guessed that she wasn’t keen about the idea of the video shoot either. “Why”, I asked. “He’s tired of video crews taking way...
Leverage Your Brand by Entertaining Your Audience
Ever since I was a kid I’ve had a thing about cars. My family will tell you that as a kid I would constantly play with toy cars, sing about cars and be captivated by cars. Racing and sports cars remain a true passion for me and I still have a particular weakness for...
Webcasts Not Worth Watching
I couldn’t stand it any longer. I bailed. A few weeks back, I signed up to view a webcast on a topic I was very interested in. I tried really hard to watch it and to be engaged....but five minutes was all I could handle. What could possibly have been so bad?...
Become a Video Production Expert in 2 Hours?
For a few weeks now, I’ve been receiving e-mails from a well-known PR consultant promoting the idea that anyone can become a video-production expert in just two hours. Consumer-level video cameras and editing software have become increasingly affordable and...
Stop and Consider These Questions Before Any Video Production! Part 2 of 2
In my last blog, I walked readers through some of the important questions every company should ask before beginning to make a business video. If you missed that one, click here to
Stop and Consider These Questions Before Any Video Production! Part 1 of 2
Let me paint a scenario for you. It’s Monday morning. You’re excited to be at work today because you have an exciting new project to lead. You’ve been put in charge of creating a new video for your organization. Where to begin? Whether or not you’ve guided a video...
Creating Video for Social Media
Developing your business message for a new medium can seem daunting at first. I remember how strange it felt to write my first Twitter message, restricted to just 140 characters. It was almost embarrassing to refer to my message as a “tweet.” As professional...
Video Webcasting in Action at Calgary’s “Let’s Talk Hockey” Fundraiser – A Video Blog
Video webcasting can be an exciting option for delivering a live event to your desired audience. The Edge Communications recently took its video webcasting production services on location at the "Let's Talk Hockey" fundraiser in Calgary. https://vimeo.com/31734411
How Video Can Be Your Ally in the “Court of Public Opinion”
Once upon a time, corporate communicators prepared thoughtful messages and delivered them to their stakeholders through one-way channels: in printed brochures, through faxes, on static websites. In this golden age, customers didn’t talk back when we sent out press...
5 P’s of Corporate Video Strategy
Video today is one of the most powerful communication tools available to any business. It can be an ideal medium for conveying corporate messages to both internal and external stakeholders if—and this is a critical “if”—the creation and end use of that...
20 Strategic Ways to Use Video for Business: Part 2 of 2
This blog post is Part 2 of an extended list of ways that creative organizations may choose to use corporate video. Click here to read suggestions #1-10 in 20 Strategic Ways to Use Video for Business: Part 1. 11. Messages from Management: Video makes it possible for...
20 Strategic Ways to Use Video for Business: Part 1 of 2
Corporate video production is a very interesting business. As a video producer, I get a front-row seat on how people do their jobs, how a wide variety of businesses work and the unique types of cultures that companies form over time. Because each company has unique...
What’s Your Strategy for Video?
Welcome to my blog. It's all about the strategic use of video for medium to large enterprises. With the growth of social media and the explosion of online video, creating videos that rise above the clutter is crucial. In my professional career, I've seen our customers...
Contact Info
Contact Info
The Edge Communications Inc.
#206, 5240 1A Street SE
Calgary, Alberta Canada
T2H 1J1
(403) 277-3893
The Edge Communications Inc.
#206, 5240 1A Street SE
Calgary, Alberta Canada
T2H 1J1
(403) 277-3893
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