by Neil Scott | Feb 7, 2012 | Where To Begin
For a few weeks now, I’ve been receiving e-mails from a well-known PR consultant promoting the idea that anyone can become a video-production expert in just two hours. Consumer-level video cameras and editing software have become increasingly affordable and...
by Neil Scott | Jan 23, 2012 | Budgeting, Overcoming Obstacles, Strategy 101, Where To Begin
In my last blog, I walked readers through some of the important questions every company should ask before beginning to make a business video. If you missed that one, click here to
by Neil Scott | Jan 16, 2012 | Overcoming Obstacles, Strategy 101, Where To Begin
Let me paint a scenario for you. It’s Monday morning. You’re excited to be at work today because you have an exciting new project to lead. You’ve been put in charge of creating a new video for your organization. Where to begin? Whether or not you’ve guided a video...
by Neil Scott | Aug 5, 2011 | Best Production Practices, Strategy 101, The Value of Video, Uses for Corporate Video, Where To Begin
This blog post is Part 2 of an extended list of ways that creative organizations may choose to use corporate video. Click here to read suggestions #1-10 in 20 Strategic Ways to Use Video for Business: Part 1. 11. Messages from Management: Video makes it possible for...
by Neil Scott | Aug 1, 2011 | Strategy 101, The Value of Video, Uses for Corporate Video, Where To Begin
Corporate video production is a very interesting business. As a video producer, I get a front-row seat on how people do their jobs, how a wide variety of businesses work and the unique types of cultures that companies form over time. Because each company has unique...
