by Neil Scott | Dec 1, 2011 | The Value of Video
Developing your business message for a new medium can seem daunting at first. I remember how strange it felt to write my first Twitter message, restricted to just 140 characters. It was almost embarrassing to refer to my message as a “tweet.” As professional...
by Neil Scott | Oct 1, 2011 | The Value of Video
Once upon a time, corporate communicators prepared thoughtful messages and delivered them to their stakeholders through one-way channels: in printed brochures, through faxes, on static websites. In this golden age, customers didn’t talk back when we sent out press...
by Neil Scott | Aug 5, 2011 | Best Production Practices, Strategy 101, The Value of Video, Uses for Corporate Video, Where To Begin
This blog post is Part 2 of an extended list of ways that creative organizations may choose to use corporate video. Click here to read suggestions #1-10 in 20 Strategic Ways to Use Video for Business: Part 1. 11. Messages from Management: Video makes it possible for...
by Neil Scott | Aug 1, 2011 | Strategy 101, The Value of Video, Uses for Corporate Video, Where To Begin
Corporate video production is a very interesting business. As a video producer, I get a front-row seat on how people do their jobs, how a wide variety of businesses work and the unique types of cultures that companies form over time. Because each company has unique...
