by Edge Video | Aug 21, 2017 | Strategy 101
Several years ago I was asked to film the president of a large energy company. I was told by his PR rep: “By the way, he doesn’t like video.” I guessed that she wasn’t keen about the idea of the video shoot either. “Why”, I asked. “He’s tired of video crews taking way...
by Neil Scott | Nov 15, 2011 | Behind the Scenes, Webcasting
Video webcasting can be an exciting option for delivering a live event to your desired audience. The Edge Communications recently took its video webcasting production services on location at the “Let’s Talk Hockey” fundraiser in...
by Neil Scott | Sep 1, 2011 | Strategy 101
Video today is one of the most powerful communication tools available to any business. It can be an ideal medium for conveying corporate messages to both internal and external stakeholders if—and this is a critical “if”—the creation and end use of that video is guided...
by Neil Scott | Aug 5, 2011 | Best Production Practices, Strategy 101, The Value of Video, Uses for Corporate Video, Where To Begin
This blog post is Part 2 of an extended list of ways that creative organizations may choose to use corporate video. Click here to read suggestions #1-10 in 20 Strategic Ways to Use Video for Business: Part 1. 11. Messages from Management: Video makes it possible for...
by Neil Scott | Aug 1, 2011 | Strategy 101, The Value of Video, Uses for Corporate Video, Where To Begin
Corporate video production is a very interesting business. As a video producer, I get a front-row seat on how people do their jobs, how a wide variety of businesses work and the unique types of cultures that companies form over time. Because each company has unique...