by Edge Video | Aug 21, 2017 | Strategy 101
Several years ago I was asked to film the president of a large energy company. I was told by his PR rep: “By the way, he doesn’t like video.” I guessed that she wasn’t keen about the idea of the video shoot either. “Why”, I asked. “He’s tired of video crews taking way...
by Neil Scott | Feb 3, 2013 | Best Production Practices, Strategy 101
Ever since I was a kid I’ve had a thing about cars. My family will tell you that as a kid I would constantly play with toy cars, sing about cars and be captivated by cars. Racing and sports cars remain a true passion for me and I still have a particular weakness for...
by Neil Scott | Feb 7, 2012 | Where To Begin
For a few weeks now, I’ve been receiving e-mails from a well-known PR consultant promoting the idea that anyone can become a video-production expert in just two hours. Consumer-level video cameras and editing software have become increasingly affordable and...
by Neil Scott | Jan 23, 2012 | Budgeting, Overcoming Obstacles, Strategy 101, Where To Begin
In my last blog, I walked readers through some of the important questions every company should ask before beginning to make a business video. If you missed that one, click here to
by Neil Scott | Jan 16, 2012 | Overcoming Obstacles, Strategy 101, Where To Begin
Let me paint a scenario for you. It’s Monday morning. You’re excited to be at work today because you have an exciting new project to lead. You’ve been put in charge of creating a new video for your organization. Where to begin? Whether or not you’ve guided a video...
