by Neil Scott | Feb 3, 2013 | Best Production Practices, Strategy 101
Ever since I was a kid I’ve had a thing about cars. My family will tell you that as a kid I would constantly play with toy cars, sing about cars and be captivated by cars. Racing and sports cars remain a true passion for me and I still have a particular weakness for...
by Neil Scott | Feb 7, 2012 | Where To Begin
For a few weeks now, I’ve been receiving e-mails from a well-known PR consultant promoting the idea that anyone can become a video-production expert in just two hours. Consumer-level video cameras and editing software have become increasingly affordable and...
by Neil Scott | Dec 1, 2011 | The Value of Video
Developing your business message for a new medium can seem daunting at first. I remember how strange it felt to write my first Twitter message, restricted to just 140 characters. It was almost embarrassing to refer to my message as a “tweet.” As professional...
by Neil Scott | Oct 1, 2011 | The Value of Video
Once upon a time, corporate communicators prepared thoughtful messages and delivered them to their stakeholders through one-way channels: in printed brochures, through faxes, on static websites. In this golden age, customers didn’t talk back when we sent out press...
by Neil Scott | Sep 1, 2011 | Strategy 101
Video today is one of the most powerful communication tools available to any business. It can be an ideal medium for conveying corporate messages to both internal and external stakeholders if—and this is a critical “if”—the creation and end use of that video is guided...
